Recently, the OTT market has shown remarkable growth.
An environment has been created where content can be enjoyed regardless of location.
As OTT platform prices continue to increase,
more users are looking at ad-supported free services.
In this article, we’ll look at how OTT services became mainstream and why people are turning to free streaming options.
How did OTT services begin?
OTT platforms evolved by replacing cable TV more info with online streaming.
As content became available through portable devices,
the user base grew rapidly.
Especially as people spent more time at home during COVID-19,
OTT usage increased dramatically.
Strengths and weaknesses of OTT platforms
OTT allows users to watch what they prefer on demand.
Platforms like Netflix, Wavve, and TVING continuously release diverse content.
There are also some limitations.
Rising subscription prices and extra payments for certain content can be disappointing.
Subscription cancellations are also increasing.
Understanding free streaming
Ad-supported streaming offers free access to users.
Content becomes accessible without subscription fees.
Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.
Although ads appear, users save money while platforms earn revenue.
Growth reasons of FAST services
FAST is a rapidly spreading trend in streaming.
As more people look for free entertainment after the pandemic, ad-based platforms gained focus.
New ad-supported services are expanding globally.
More genres mean broader appeal.
Final thoughts
Cost pressure drives users toward free platforms.
Comparing services and choosing what fits your lifestyle can be enjoyable.
The future of streaming looks promising.